{"title":"Everyday Elegance","description":"\u003cp\u003eDiscover pieces that seamlessly blend tradition with modern sensibility. Our Everyday Elegance collection features hand-crafted Indian ethnic and fusion wear designed for the woman who moves through her day with grace — from morning rituals to evening moments. Each piece is a quiet celebration of craftsmanship.\u003c\/p\u003e","products":[{"product_id":"forest-green-hand-block-print-anarkali-kurta-set","title":"Forest Green Hand-Block Print Anarkali Kurta Set – Kurti, Pant \u0026 Dupatta","description":"\u003ch3\u003eForest Green Hand-Block Print Anarkali Kurta Set\u003c\/h3\u003e\n\u003cp\u003eRooted in tradition, refined for today — this \u003cstrong\u003eForest Green Anarkali Kurta Set\u003c\/strong\u003e is a testament to the timeless beauty of hand-block craftsmanship. 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Woven in soft \u003cstrong\u003eMal Chanderi\u003c\/strong\u003e with an all-over delicate butti weave, this 3-piece ensemble carries the soul of artisanal India in every detail.\u003c\/p\u003e\u003cp\u003eThe straight kurta silhouette is anchored by a striking \u003cstrong\u003egeometric ikat and chevron digital print border\u003c\/strong\u003e at the hem — featuring multicolour arrow motifs in sage, rust, and ivory that echo the grandeur of Indian handcraft. 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Woven in soft \u003cstrong\u003eMal Chanderi\u003c\/strong\u003e, this 3-piece ensemble drapes with a breathtaking flare and carries the soul of artisanal India in every stitch.\u003c\/p\u003e\u003cp\u003eThe full-length Anarkali silhouette cascades from a beautifully gathered yoke, adorned with an intricate \u003cstrong\u003eolive green zari and floral embroidery\u003c\/strong\u003e panel at the neckline with a striking central medallion motif. Matching embroidered cuffs add a finishing flourish, while the sheer white dupatta with delicate olive green floral vine border and scattered butti work completes the ensemble with grace and luminosity.\u003c\/p\u003e\u003ch3\u003eSet Includes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnarkali Kurti\u003c\/strong\u003e – V-neckline with olive green zari floral embroidery at yoke, central medallion motif, gathered pintucked pleated flare, 3\/4 sleeves with embroidered cuffs, full-length hem with side slits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraight Pant\u003c\/strong\u003e – Matching white Mal Chanderi pants with a clean, tailored fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta\u003c\/strong\u003e – Sheer white dupatta with olive green floral vine border, scalloped edge, and delicate butti detailing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e White \/ Ivory\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbroidery:\u003c\/strong\u003e Olive Green Zari Floral Embroidery at Yoke, Central Medallion Motif, Embroidered Sleeve Cuffs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Mal Chanderi\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Anarkali (Full-Length, Pintucked Pleated Flare)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-Neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e 3\/4 Sleeves with Embroidered Cuffs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive, Wedding, Party Wear, Ethnic Occasions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended to preserve embroidery and fabric\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling Tip: Pair with gold chandelier earrings, a delicate maang tikka, and white heeled sandals for a radiant bridal or festive look.\u003c\/em\u003e\u003c\/p\u003e","brand":"AMARU","offers":[{"title":"M","offer_id":56256306053442,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":56256306086210,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":56256306118978,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":56256306151746,"sku":null,"price":1199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/7996\/9090\/files\/image_c4a715f1-aaef-4e9f-9d07-1d3ac9967eec.png?v=1790275862"},{"product_id":"beige-floral-embroidered-anarkali-kurta-set-kurti-pant-dupatta","title":"Beige Floral Embroidered Anarkali Kurta Set – Kurti, Pant \u0026 Dupatta","description":"\u003ch3\u003eBeige Floral Embroidered Anarkali Kurta Set\u003c\/h3\u003e\u003cp\u003eUnderstated, earthy, and deeply elegant — this \u003cstrong\u003eBeige Floral Embroidered Anarkali Kurta Set\u003c\/strong\u003e is a tribute to quiet luxury and artisanal craft. Draped in a warm, breathable fabric, this 3-piece ensemble moves with grace and carries scattered floral embroidery that speaks softly yet beautifully.\u003c\/p\u003e\u003cp\u003eThe full-length Anarkali silhouette flows from a gathered empire yoke, with delicate \u003cstrong\u003escattered floral butti embroidery\u003c\/strong\u003e across the kurta and dupatta. A V-neckline, 3\/4 sleeves, and wide palazzo pants lend a relaxed yet refined silhouette, while the sheer dupatta with a scalloped lace border completes the look with heritage charm.\u003c\/p\u003e\u003ch3\u003eSet Includes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnarkali Kurti\u003c\/strong\u003e – V-neckline, scattered floral butti embroidery across body, gathered empire yoke, 3\/4 sleeves, full-length flared hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalazzo Pant\u003c\/strong\u003e – Matching beige wide-leg palazzo with a relaxed, tailored fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta\u003c\/strong\u003e – Sheer beige dupatta with scalloped lace border and matching floral butti detailing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Beige \/ Warm Taupe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbroidery:\u003c\/strong\u003e Scattered Floral Butti Embroidery across Kurta \u0026amp; Dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Anarkali (Full-Length, Flared)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-Neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e 3\/4 Sleeves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom:\u003c\/strong\u003e Wide Leg Palazzo\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive, Wedding, Party Wear, Ethnic Occasions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended to preserve embroidery and fabric\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling Tip: Pair with oxidised silver jhumkas, a potli bag, and kolhapuri sandals for an effortlessly ethnic look.\u003c\/em\u003e\u003c\/p\u003e","brand":"AMARU","offers":[{"title":"M","offer_id":67585343357250,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":67585343390018,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":67585343422786,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":67585343455554,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/7996\/9090\/files\/image_d0783e19-e1af-4aed-b7d5-6608d68b1522.png?v=1790447997"},{"product_id":"wine-floral-butti-embroidered-anarkali-kurta-set-kurti-pant-dupatta","title":"Wine Floral Butti Embroidered Anarkali Kurta Set – Kurti, Pant \u0026 Dupatta","description":"\u003ch3\u003eWine Floral Butti Embroidered Anarkali Kurta Set\u003c\/h3\u003e\u003cp\u003eDeep, regal, and alive with artisan charm — this \u003cstrong\u003eWine Floral Butti Embroidered Anarkali Kurta Set\u003c\/strong\u003e is a tribute to timeless femininity and the quiet poetry of craft. Draped in a rich, breathable fabric, this 3-piece ensemble carries scattered ivory floral butti embroidery that shines softly against the deep wine base.\u003c\/p\u003e\u003cp\u003eThe full-length Anarkali silhouette flows from a beautifully gathered empire yoke, with delicate \u003cstrong\u003escattered white floral butti embroidery\u003c\/strong\u003e across the kurta and dupatta. A V-neckline, 3\/4 sleeves, and straight pants lend a graceful silhouette, while the sheer dupatta with a delicate scalloped border completes the look with heirloom elegance.\u003c\/p\u003e\u003ch3\u003eSet Includes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnarkali Kurti\u003c\/strong\u003e – V-neckline, scattered ivory floral butti embroidery, gathered empire yoke, 3\/4 sleeves, full-length flared hem with side slits\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStraight Pant\u003c\/strong\u003e – Matching wine straight pants with a clean, tailored fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta\u003c\/strong\u003e – Sheer wine dupatta with scalloped border and matching ivory floral butti detailing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Wine \/ Deep Burgundy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbroidery:\u003c\/strong\u003e Scattered Ivory Floral Butti Embroidery across Kurta \u0026amp; Dupatta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Anarkali (Full-Length, Flared)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e V-Neck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e 3\/4 Sleeves\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom:\u003c\/strong\u003e Straight Pant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive, Wedding, Party Wear, Ethnic Occasions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended to preserve embroidery and fabric\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling Tip: Pair with gold jhumkas, a pearl choker, and embellished mojris for a rich, festive look.\u003c\/em\u003e\u003c\/p\u003e","brand":"AMARU","offers":[{"title":"M","offer_id":67585363050818,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":67585363083586,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":67585363116354,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":67585363149122,"sku":null,"price":1299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/7996\/9090\/files\/image_fb9dd249-9e3f-4587-9615-b8a362c61eeb.png?v=1790448808"},{"product_id":"crimson-rose-floral-embroidered-anarkali-kurta-set-kurti-palazzo-dupatta","title":"Crimson Rose Floral Embroidered Anarkali Kurta Set – Kurti, Pant \u0026 Dupatta","description":"\u003ch3\u003eCrimson Rose Floral Embroidered Anarkali Kurta Set\u003c\/h3\u003e\u003cp\u003eDraped in the warmth of deep crimson, this \u003cstrong\u003eFloral Embroidered Anarkali Kurta Set\u003c\/strong\u003e is a love letter to timeless femininity and artisanal craft. With its graceful flared silhouette and delicate hand-embroidered florals, this 3-piece ensemble is designed for the woman who wears tradition with ease.\u003c\/p\u003e\u003cp\u003eThe anarkali kurta blooms at the yoke with a vibrant cluster of \u003cstrong\u003emulti-petal floral embroidery\u003c\/strong\u003e in soft pinks and greens — an intricate arrangement that frames the neckline with understated grandeur. Gathered pleats cascade from the bust, falling into a dramatic flare that moves beautifully. Matching embroidery at the sleeve cuffs adds a refined finishing touch, while the sheer dupatta with a \u003cstrong\u003escalloped floral cutwork border\u003c\/strong\u003e ties the look together in effortless elegance.\u003c\/p\u003e\u003ch3\u003eSet Includes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnarkali Kurti\u003c\/strong\u003e – Round neckline with floral yoke embroidery, gathered pleats, full sleeves with embroidered cuffs, flared hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePant\u003c\/strong\u003e – Matching crimson rose straight-fit pant with a comfortable, tailored fit\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta\u003c\/strong\u003e – Sheer matching dupatta with scalloped floral cutwork border detailing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Crimson Rose\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbellishment:\u003c\/strong\u003e Floral Thread Embroidery at Yoke \u0026amp; Sleeve Cuffs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta Border:\u003c\/strong\u003e Scalloped Floral Cutwork\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Anarkali (Flared) with Gathered Pleats\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBottom:\u003c\/strong\u003e Straight-Fit Pant\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Round Neck with Floral Embroidered Yoke\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Full Sleeves with Embroidered Cuffs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Festive, Wedding, Party Wear, Ethnic Occasions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended to preserve embroidery and fabric\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling Tip: Pair with oxidised silver jhumkas, a potli bag, and embroidered juttis for an effortlessly elegant ethnic look.\u003c\/em\u003e\u003c\/p\u003e","brand":"AMARU","offers":[{"title":"M","offer_id":67680816857410,"sku":null,"price":1300.0,"currency_code":"INR","in_stock":false},{"title":"L","offer_id":67680816890178,"sku":null,"price":1300.0,"currency_code":"INR","in_stock":false},{"title":"XL","offer_id":67680816922946,"sku":null,"price":1300.0,"currency_code":"INR","in_stock":false},{"title":"2XL","offer_id":67680816955714,"sku":null,"price":1300.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1030\/7996\/9090\/files\/image_09ae7698-f3c6-4c1d-86ed-039fae080ff6.png?v=1791400773"},{"product_id":"chocolate-brown-lotus-motif-kurta-pant-dupatta-set","title":"Chocolate Brown Lotus Motif Kurta Set – Kurti, Pant \u0026 Dupatta","description":"\u003ch3\u003eChocolate Brown Lotus Motif Kurta Set\u003c\/h3\u003e\u003cp\u003eRich brown tones meet delicate contrasting detail in this \u003cstrong\u003eChocolate Brown Lotus Motif Kurta Set\u003c\/strong\u003e. Crafted in \u003cstrong\u003ecotton\u003c\/strong\u003e, the ensemble features a light-toned decorative front panel that brings the lotus motifs into focus against the deep neutral base.\u003c\/p\u003e\u003cp\u003eCoordinating cuff details echo the front panel, while scattered lotus motifs and a delicate contrasting edge give the matching dupatta a considered finish. 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Fine light-toned lines frame mustard and muted blue-grey geometric motifs, bringing a contemporary focal point to the front panel.\u003c\/p\u003e\u003cp\u003eThe coordinating trousers keep the palette balanced, while parallel light-toned stripes finish the matching dupatta. Wear the pieces together with understated accessories for daytime gatherings and relaxed ethnic occasions.\u003c\/p\u003e\u003ch3\u003eSet Includes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKurti\u003c\/strong\u003e – Taupe top with a contrasting geometric yoke featuring mustard and blue-grey accents\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePalazzo\u003c\/strong\u003e – Coordinating taupe wide-leg trousers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta\u003c\/strong\u003e – Matching taupe dupatta with parallel light-toned border stripes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Taupe with mustard, blue-grey and light-toned detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Geometric front-panel motifs framed by fine linear detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta Detail:\u003c\/strong\u003e Parallel contrasting border stripes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet:\u003c\/strong\u003e Three-piece kurti, palazzo and dupatta ensemble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Daytime Gatherings, Casual Ethnic and Everyday Wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling Tip: Pair with metallic juttis and minimal earrings to complement the understated palette. 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A circular front medallion creates a focal point, with smaller decorative accents bringing detail to the neckline and sleeves.\u003c\/p\u003e\u003cp\u003eOrnamental motifs near the kurti hem echo the coordinated dupatta, while matching green trousers complete the ensemble. Drape the dupatta loosely to showcase its repeating motifs for daytime gatherings and relaxed ethnic occasions.\u003c\/p\u003e\u003ch3\u003eSet Includes\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKurti\u003c\/strong\u003e – Muted green top with a central medallion motif, decorative neckline accents and coordinating motifs at the sleeves and hem\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatching Pant\u003c\/strong\u003e – Coordinating muted green trousers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDupatta\u003c\/strong\u003e – Matching green dupatta with repeating ornamental motifs and patterned border detailing\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor:\u003c\/strong\u003e Muted Green with contrasting rose-toned and dark accents\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Circular medallion and ornamental motifs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetailing:\u003c\/strong\u003e Light-catching accents around the front medallion\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet:\u003c\/strong\u003e Three-piece kurti, pant and dupatta ensemble\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Daytime Gatherings, Casual Ethnic and Everyday Wear\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eStyling Tip: Pair with neutral sandals and delicate gold-toned earrings for a balanced daytime look. 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